Where it all began

Born in London.I started this brand, born out of the frustration of poorly made jewellery. I was tired of jewellery that didn't last and felt guilty that I had to throw it away. Then came Love & Adorn, a boutique jewellery brand featuring gold jewellery you can dress up or down, All of our pieces are waterproof, tarnish free and hypo-allergenic. We're so confident in our quality we offer a 2-year guarantee on all our products.

I wanted jewellery that would last without the price tag. Staples I could invest in and wear everyday. Gold jewellery is in heritage, in sri lankan culture it’s often passed down into next generations and some of the pieces my mum and grandparents have given, mean so much to me. I want to continue this and raise awareness of better quality jewellery that’s affordable and that lasts generations.

Mission 

We are committed to helping people express their unique personalities and style through beautiful, high-quality jewellery. Our mission is to create timeless, meaningful pieces that capture the essence of love, joy, and individuality, and inspire a sense of connection and community among our customers.

How would I describe our products?

We’re a demi-fine jewellery company, which means our jewellery feels and looks like real gold but doesn’t carry the hefty price tag. 

Gold plated jewellery Vs Gold Vermeil Jewellery

Most of our jewellery is handcrafted in 18ct gold vermeil (pronounced ‘ver-may’). In simplest terms, it has a thicker layer of gold added to the base of sterling silver. The thickness of the gold must be a minimum of 2.5 microns to be classed as gold vermeil.

All gold vermeil jewellery in the UK is stamped with the '925' mark to indicate the sterling silver purity. The plating process is different as well — gold vermeil is plated with a process known as ‘electrolysis’, making the jewellery very durable. All our pieces are tested by the Assay Office (which tests the purity of precious metals), as required by law.

Gold plated jewellery, on the other hand, involves a base metal, such as brass, which is coated with a thin layer of gold. The gold layer used in gold plated jewellery is typically less than 1 micron thick, making it more affordable but less durable compared to gold vermeil.

The thin gold layer makes gold plated jewellery more susceptible to wear and tear than gold vermeil. Factors such as frequent use, exposure to moisture, and contact with chemicals can cause the gold layer to fade or tarnish over time. Proper care, such as avoiding contact with harsh substances and storing your pieces in a dry place will keep them shining.